The «Cruise Centre» is a team that is stepping up its marketing activities to promote the island's port infrastructures, as well as Corsica as a «Cruise Destination» for international companies!
Promoting the «Cruise Destination»
Every year, the’Corsica EPCI takes part in major annual events Seatrade Cruise Global (USA/Florida), Seatrade Med/Seatrade Europe, the 2 biggest international cruise trade events, bringing together all the players in the market: ports, companies, shipyards, technical service providers, etc.
Other actions are carried out in addition, such as sales missions to company head offices, participation in workshops and themed conferences, eductours, etc.
The EPCI of Corsica is also very active within the Cruise Line International Association (CLIA), the world's leading organisation and international representative of the cruise industry.
Finally, she is a member of the French Maritime Clusterand grouping French Med Ports who work with the government agency Atout France raise the international profile and visibility of our destination ports
Promoting the island's heritage
Local marketing initiatives are also implemented on a recurring basis. Every year since 2016, a cruise customer satisfaction survey has been carried out on a sample of ships and passengers, with the aim of gaining a better understanding of the different types of customer (origin, age, CSP level, etc.)/expenditure (amounts and sources)/appreciation of the stopover (mastery of strengths and weaknesses)/appreciation of the destination (prior knowledge, pre-post appreciation)/appreciation of the services provided, etc.
Every year, the EPCI of Corsica publishes «Cruise Maps» in its 6 ports, city maps adapted to cruise passengers and distributed free of charge to passengers when they disembark.
A chain of recognised professionals
Cruising in Corsica also means a chain of recognised professionals at the service of companies and passengers:
- Technical teams working to develop port infrastructures, making them safer, more operational and enabling us to remain competitive.
- An NCP (ship control station), accessible 24/7, which coordinates operations during the port of call with other services (Harbour Master's Office, Customs, agents, etc.).
- Reception teams on quaysides and in ferry terminals to assist passengers and crew during ports of call.
- From Dynamic Pilot Stations, who have developed the expertise and facilities to serve the cruise industry.
- From teams of boatmen experienced in safely mooring large ships.
- From shipping agents, guides, coach operators and numerous local service providers. Their role? To look after passengers, make their stopover a successful experience and offer them a host of activities and visits!
Head of cruise development Corse-du-sud: Laëtitia MORESCO
- +33 (0)4 95 51 55 24
- laetitia.moresco@cci.corsica